Validation of the Cognitive Factors-Based Smart Health-Oriented Product-Service System Model for Social Security Organizations
Keywords:
structural equation modeling, cognitive factors, insurance system , Smart product-service system, elderlyAbstract
Purpose: The objective of this study is to validate the designed cognitive factors-based smart health-oriented product-service system model for social security organizations.
Methodology: A mixed-methods approach was employed. In the qualitative phase, prior studies were analyzed and semi-structured interviews were conducted with 12 managers and experts in healthcare and information technology. Thematic content analysis was applied to extract components and indicators. In the quantitative phase, 120 employees of the Social Security Organization were selected using stratified random sampling and completed a researcher-made questionnaire. The reliability of the instrument was confirmed using Cronbach’s alpha (0.92). Data were analyzed through descriptive and inferential statistics using SPSS and Smart PLS software.
Findings: The findings revealed that the smart health-oriented product-service system consists of four key dimensions: business model, cloud-based software platform, cognitive and biological factors, and physical platform. Confirmatory factor analysis showed factor loadings above 0.50 for all indicators. Correlation analysis confirmed significant positive relationships among the dimensions. Structural model testing indicated significant path coefficients (t>1.96, p<0.05), validating all research hypotheses. The Goodness-of-Fit (GOF) index was 0.70, demonstrating strong overall model fit.
Conclusion: The study concludes that effective alignment among the four core dimensions is essential for the design and implementation of a cognitive factors-based smart health-oriented product-service system. The model can enhance healthcare quality, improve elderly care experiences, increase satisfaction, and reduce medical costs within social security organizations.
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Copyright (c) 2025 Mohammed Hamzah Salman Al zubaidi (Author); Hamid Sina; Khudhair Abbas Jerri Al saedi, Zohreh Saadatmand (Author)

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