Designing a Strategic Human Resource Management Model in Organizational Reputation Management with a BSC Approach in Payam Noor Universities of Tehran Province
Keywords:
Strategic human resource management, organizational reputation\, balanced scorecard, data-driven theory, higher educationAbstract
The objective of this study is to design a strategic human resource management model for organizational reputation management based on the Balanced Scorecard (BSC) approach in Payam Noor Universities of Tehran Province. This applied study employed an exploratory mixed-method design. In the qualitative phase, semi-structured interviews were conducted with 19 experts in HRM and higher education, and data were analyzed using open, axial, and selective coding grounded in the systematic grounded theory method. In the quantitative phase, a researcher-made questionnaire with 114 items was distributed among 422 managers and faculty members. The collected data were analyzed using structural equation modeling (SEM) via LISREL software. Findings revealed that the six core components of the model—causal conditions, contextual conditions, intervening conditions, core phenomenon, strategies, and consequences—were confirmed with significant path coefficients (p<0.01). Model fit indices such as RMSEA=0.053, CFI=0.96, and GFI=0.93 indicated an acceptable fit of the conceptual model. The proposed model offers a localized and practical framework for aligning strategic HRM practices with organizational reputation enhancement and can serve as a strategic tool for organizational development in the higher education sector.
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Copyright (c) 2025 Saeed Dilmaghani (Author); Fariba Hanifi; Alireza Rezghi Rostami (Author)
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