Testing the Effect Model of Thriving Culture and Educational Service Satisfaction with the Mediating Role of Trust in Academic Managers at Islamic Azad University, Hamedan Branch
Keywords:
Excellence culture, trust in managers, student satisfaction, mediating role, employee work commitment, Structural Equation Modeling (SEM)Abstract
Purpose: This study aimed to test a causal model of the relationship between thriving culture, trust in managers, and students’ satisfaction with educational services at Islamic Azad University, Hamedan Branch.
Methodology: This applied research used a descriptive–correlational design based on structural equation modeling. The statistical population consisted of 12,852 students, from whom 225 participants were selected through stratified random sampling. Data were collected using standardized questionnaires measuring thriving culture, trust in managers, and educational service satisfaction. Data analysis was conducted using partial least squares modeling with SPSS 26 and SmartPLS 4.
Findings: Thriving culture had a significant positive direct effect on educational service satisfaction (β=0.568, T=5.234, p<0.001). Trust in managers significantly predicted educational service satisfaction (β=0.573, T=5.659, p<0.001) and thriving culture (β=0.498, T=4.698, p<0.001). Thriving culture significantly mediated the relationship between trust in managers and educational service satisfaction (β=0.285, T=6.251, p<0.001).
Conclusion: The results indicate that strengthening a thriving organizational culture and enhancing managerial trust jointly improve educational service quality and promote sustainable student satisfaction.
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Copyright (c) 2025 Raziyeh Yousefi (Author); Fardin Batmani; Rafigh Hasani (Author)
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